2016 was an incredible year for 7 Rays. We got to work with some special entrepreneurs and cannabis brands. One of our favorite clients was Sweet ReLeaf. The company has an amazing product that has helped countless people with pain. And the people behind the brand are super passionate about healing and giving back to others.
We joined forces with Sweet ReLeaf to drive their brand forward with content creation, social media and design services. The case study below discusses our 3 takeaways from working with the brand last year.
Many brands in the cannabis sphere don’t offer up a story along their product or service. Actually, let me capitalize and bolden that: story. The 7 Rays process begins with client interviews that allow us to deduct the brand’s personality. Our approach is to unearth the Client’s story, mainly their purpose and higher vision.
How do you want to change the world with your brand? I know, it sounds a bit grandiose, but the process of putting these concepts into words will propel the whole brand further, in a powerful way.
When copywriting for Sweet ReLeaf’s website, we naturally magnetized to the founder’s story. When your business is built from a personal struggle or self-discovery and you communicate this story, emotional connection is created with your customer.[bctt tweet=”When your business is founded on a personal struggle or discovery, your brand builds emotional connection.” username=”7raysmarketing”]
The story and the soft, nurturing voice remained consistent on all other content development. For instance, during the time we managed their social media account, our content mix revolved around health and wellness. The content a brand puts out there should always echo the brand’s purpose.
Ah…the beauty of automation. A fine balance exists between authent