Great cannabis website design begins with your user in mind. Who are they and why are they coming to your site? What are they hoping to get out of it?
We measure a site’s effectiveness by looking at Google Analytics number, like whether you have high bounce rates, low time on site, low pages per visit and low conversions. These metrics can tell us how your visitors are experiencing your site and its structure and whether they are engaging in the way you want them to. The only reason we build a site, after all, is for the user.
Below, we present the top 10 cannabis website design principles that meet our criteria for great design.
Before any artwork or development commences, we take the time to get clear on the website’s goals and each page’s individual purpose in accomplishing those goals. Are your visitors looking for information or entertainment? Do they need to interact with your business digitally and in what way?
Did you know that the average attention span of a goldfish is 9 seconds, but people – in today’s digital world have been found to lose concentration after only 8 seconds. The amount of information available to us and the speed at which we can access it literally decreases our attention span to that of a goldfish.
People want information quickly and effortlessly. The copywriting must speak simply and clearly. Organize information with headlines and sub headlines for those skimming eyes. And think through the message that your images and words convey. Do they convey your brand story accurately?
Generally speaking, sans serif fonts like Proxima Nova (our font!) are easier to read online. Serif fonts have more flourish and decorative finishes that can be hard on the eyes to scan and move quickly.
If your brand doesn’t have font families in place already, you will want to set font guidelines for your website. A rule of thumb is not to go past 3 typefaces. But often, if you choose a clean, modern font, you can use it in both headers and body copy.
Design is all about psychology and biology. Think how your eyes take in colors differently. Your emotional state can shift just by looking at intentionally paired colors. Your primary brand colors should be clearly discernible on your site. But since there are many different elements on a page, you may need to develop your color palette further.
Color then becomes a language on your site. What color are all your links? And what about the buttons and call to actions? They should all be consistent throughout your marijuana website design.
And what about your header and footer sections? There are lots of ways color can be expressed on your site. Your brand’s color recipe is unique to you and the message it conveys should ‘feel’ like your brand.
And last but not least, white space or negative space is becoming increasingly important to convey information effectively and to keep people engage. Too much going on and the clutter will cause your viewer to leave.